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Case Study: Capital Ford Lincoln

Increased Pageviews By 215,000+

Capital Ford has employed an aggressive digital marketing strategy since day one. By being proactive rather than reactive, they’ve continued to dominate their local competitors online.

–Don Lampert, SEO Specialist


Capital Ford Lincoln is a prominent Canadian dealership that has been serving the community for over 40 years. However, when their competitors began to employ SEO and SEM strategies, Capital Ford Lincoln realized they needed to expand their own online marketing techniques. In 2011 they approached PCG Digital Marketing with the task of building a strong digital presence to compete in an ever changing and increasingly competitive market.


Before Freshpet came to PCG, they only had one website ( appearing on page one of search results. PCG’s strategy included building highly targeted microsites that would appear on page one of search results for Freshpet’s desired keywords. These websites included:

  • Geographically targeted microsites
  • Regularly updated, diverse content
  • Keyword rich link building
  • Monthly and quarterly strategy updates

These efforts began to show results after only a few months, and have continued to nurture growth in each quarter since inception.


In one year, Capital Ford has increased their digital presence by leaps and bounds, as proven by the statistics to the right. At the same time, the dealership has cemented its place as the top Ford/Lincoln dealership in the area, and has continued to increase sales throughout their tenure with PCG Digital Marketing.


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