Connect with us:


Five Reasons To Educate Your Dealership Employees

After dealership employees have been hired, it is key to keep their education growing long after their initial training. Ensuring team members are up to date on the latest industry practices is ideal to keep the dealership thriving and business booming.

We’ve complied the top five reasons why it’s important to educate the employees at your dealership:

  • Grow Profits
  • Inspire new ideas
  • Build loyalty
  • Increase productivity
  • Train others

Educate Employees To Maximize Profits & Sales

Perhaps the most important reason why you should educate your employees is to grow profits. As a result of everyone on the team, the overall goal of selling more cars is met and profits increase.

Let’s take a step back and start from the beginning. By giving employees the opportunity to grow their skill-sets and be made aware of the latest developments in the automotive industry, they will create new ideas to implement and grow the dealership.

Employees will be inspired to create and implement new ideas throughout the dealership, which builds a sense of loyalty and trust between the dealer and team members. Employees will want to work harder and use their newfound information towards making their dealership more successful; this will also increase productivity and work ethic.

Not only will team members want to do better themselves, they’ll want to make their peers better as well. Employees who are well educated in digital marketing will be able to train others to take their efforts to the next level. Spreading the knowledge of SEO, paid search, social media and content throughout the dealership will increase the efforts and grow the expertise of others.

Train Your Employees With The Automotive Internet Program

How can you train your employees to see results in all five of these areas? With First Class Educators’ Automotive Internet Program (AIP). The AIP is designed to teach dealer employees of any and all skill levels the latest practices and strategies for the digital marketing world.

First Class Educators is proud to use the experts at PCG Digital Marketing to lead the classes of this semester’s AIP. Register your dealership today and be one step closer to having harder working employees, new strategies within your dealership and, most importantly, increased profits.

Visit to learn more about the course curriculum, the roster of teachers and to sign up.