As Google continues to evolve its flagship search engine product, one of the most impressive innovations is the integration of rich snippets into search results.
Rich snippets enhance search results by adding special content into search listings. For example, I did a Google search for “Freshpet Vital Complete Meals.” The first result on the page used rich snippets to show a picture of the product, calories per serving, and ingredients.
Results that utilize rich snippets generally increase click through rates because they are visually attractive and deliver vital information directly on the SERP page.
Selena Narayanasamy from BlueGlass Interactive recently posted this fantastic infographic that details everything you need to know about rich snippets and microformatting. Take a look and if you have any questions, feel free to reach out to me at firstname.lastname@example.org with any questions.