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PCG Digital Marketing Congratulates 2012 Dealer of the Year Award Winners

Auto dealers honored for excellence in customer satisfaction based on customer reviews on the independent review site.

PCG Digital Marketing congratulates the 36 US and Canadian auto dealerships honored with a 2012 Dealer of the Year Award from  This award is particularly praiseworthy since the winners are chosen based on actual customer reviews posted on DealerRater’s website.

Of the 36 US and Canadian auto dealerships recognized with an award, PCG Digital Marketing is also pleased to send congratulatory wishes to the five dealers who are also their personal clients and friends.

Those dealerships are:

According to DealerRater, the winning dealers demonstrated consistently high PowerScore ratings for customer satisfaction, placing them in the top of their class.

Reputation management has become a critical component of a dealer’s online success and recently, PCG Digital Marketing further established its importance with the auto industry’s first ZMOT study.  ZMOT, which stands for the Zero Moment of Truth, is what Google refers to the point in time where consumers explore and examine products and providers online— leveraging search and social media channels — to identify what’s most interesting to them before they ever go to the store.

PCG Digital Marketing has rallied dealers to increase their online reviews, sighting their significance as a top ZMOT influencer. With over 80% of consumers searching for cars online, a dealership’s digital ZMOT could determine whether or not a consumer ever walks into their dealership.

The team at PCG Digital Marketing congratulates the 2012 Dealer of the Year award winners for their commitment to providing an outstanding customer service and sales experience.

About DealerRater

DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking third-party information on automobile dealerships.            DealerRater features more than 41,000 U.S. and Canadian car dealers, nearly 600,000 user reviews and over 1,000,000 cars for sale. DealerRater attracts more than 8 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews, and find car deals – all for free. Car dealers are rated on the criteria of customer service, quality of work, friendliness, price and overall experience. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 4,200 dealers are members of DealerRater’s Certification Program. For more information, visit or call 800-266-9455.

About PCG Digital Marketing

PCG Digital Marketing is a full service digital marketing agency that serves growing businesses in all industry sectors.  PCG is a leader in automotive marketing education and is nationally recognized as a leader in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as an award winning Internet training firm. Most recently, they were named to the Inc 500 Fastest Growing Private Companies list ranking #192 nationally and #7 in their home state of New Jersey.

For more information on their services, visit

Press Contact:

Carrie Hemphill
PCG Digital Marketing
732-450-8200 ext 2