Largest Automotive SEO Study Announced

Internet sales and marketing professionals who are currently working at car dealerships and want to master powerful SEO tools and strategies to improve the search visibility of their website are invited to participate in a unique Automotive SEO Study which will be presented at the 2011 NADA Convention in San Francisco. 

The study is co-sponsored by PCG Digital Marketing and DrivingSales.com.

The Automotive SEO Study will be limited to 100 automotive dealers*. Registration ends on August 30, 2010.

There is no cost to participate however members should budget approximately $100 for domain purchases, blog hosting and/or fees paid to third part marketing sites, directories and related sites as needed.

Study members will be trained and coached how to use content publishing, link building, social media, video, PDF brochures, and automotive networks to improve their Google Page One results for popular consumer search phrases.   Members in the study will be required to dedicate 3-4 hours a week to complete the tasks required to deliver measurable results for their dealership.

The 100 dealers will have access winning digital marketing strategies, training videos, marketing outlines, tutorials, and websites managed by PCG Digital Marketing and DrivingSales that will enhance the results of their work. In return, members in the study will share the results of their work and be included in a whitepaper being prepared by PCG Digital Marketing and DrivingSales.com.

“The Automotive SEO Study will be the first of its kind”, according to Brian Pasch, CEO of PCG Digital Marketing.   “The partnership with DrivingSales.com, the leading automotive social media community, is consistent with founder Jared Hamilton’s goal to provide digital marketing curriculums and best practices to assist automotive retailers with online advertising and communications.”

Length Of Automotive SEO Study

The study will run from September 1, 2010 to January 1, 2011. In those four months, members in the study will document their work and record data on a number of search marketing factors which will include website link counts, Google ranking for specific keywords, unique visitor traffic, lead submissions, and changes in their Google Page One Management (GPOM) results.

The results will be published and presented at the 2011 NADA Convention in San Francisco. Monthly updates during the four month study, as well as the final results, will be shared with members of www.DrivingSales.com .

Car dealers interested in the results of this study should create a free account on Drivingsales.com and follow the progress of their peers through the interactive blogs and dealership forums.

Automotive SEO Study Requirements

 The requirements to participate in the study are:

1. Participants must be an employee of a car dealership, proof will be required.
2. Participants must have written permission to write about the dealership online; blogs, press releases, social media, etc.
3. Participants must have an email address from an active dealership domain.
4. Members in the study will be required to dedicate 4 hours a week to complete the tasks required for success.
5. Participants must be willing to share the results of their work via Webmaster Tools and Google Analytics data and allow the data to be summarized* in the final study whitepaper.

No confidential data or specific dealership website results will be published in the whitepaper or made public without written permission from participant.

Register For Study

Dealers interested in participating should register online at www.automotiveseostudy.com.  Inquiries can be sent to:  info@automotiveseostudy.com.  

* PCG Digital Marketing retains the right to decline dealer participation in the Automotive SEO Study based on conflicts of interest with current clients.

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Tags: automotive digital marketing, automotive seo study, car dealer seo study, nada