Automotive Advertising Agency Hosts “Return To Greatness” Co-Writer

Ford Motor Company Executive Clifton Lambreth will be speaking on July 16th at 8:00 am at Mudd Advertising’s Cedar Falls campus.

Mr. Lambreth will be discussing his new book, Return to Greatness – Driving the American Dream, in which he reveals the secrets of Ford’s dramatic transformation from near-bankruptcy to profitability.

Mudd is a recognized leader in Automotive Advertising and Marketing making this venue a perfect fit for Lambreth.

Return to Greatness, which he co-wrote with Ford Executive Patrick Doyle and author Mary Calia, documents the strategies and principles that were used to bring about the historic turnaround at Ford and gives inspirational advice to readers on how to affect positive change in their own organization.

“Return to Greatness is a leadership book that compels you to examine yourself and your company,” said Lambreth, “and take a hard look at what you are willing to do to become a true leader that values integrity, perseverance, and accountability.”

Clifton Lambreth

Lambreth has worked for the Ford Motor Company for over 25 years in a variety of positions. In 2008 he was one of a very few people at Ford to receive the Ford Leadership award. His first book, Ford and the American Dream: Founded on Right Decisions, has recently been translated into Russian and is being made into a film later this year.

“Mudd Advertising is very excited to have Clifton come to our company to speak about one of the most remarkable turnarounds in automotive history,” said Jim Mudd, Jr., CEO of Mudd Advertising, “It is an inspirational story that will resonate with our employees and automotive clients.”

Lambreth will be speaking to Mudd Advertising employees and clients at the company’s bi-monthly Gung Ho! meeting, a company-wide event created to recognize employee achievements, communicate company successes, and to build a positive sense of community within the organization.

Car Dealer Advertising

Mudd Advertising is an award winning  Automotive Advertising Agency, with over 3000 customers in 50 states. The company‘s corporate headquarters is located in Cedar Falls, with affiliate offices in Chicago and Nashville. Mudd is highly regarded for its results-driven advertising – whether it is direct mail, online or on TV or radio.

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