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Automotive Marketing Boot Camp

pasch automotive boot camp

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We are putting together the details for the first Automotive Marketing Boot Camp which will be held in Orlando on the day prior to the official start of the 2010 NADA Convention.  The boot camp will be a full day of intensive skills training;  Automotive SEO, Social Media and tactical Internet Marketing skills.

Details are here:

Unlike other conferences, the sessions will be at least 2 hours in length to give participants time to develop real life Internet marketing skills.  These skills will give them the confidence to go back to their dealerships with effective marketing strategies.  Every participant will be required to bring their laptop since they will be working online during class with strategies for their dealership.

It’s All In The Details

Automotive Marketing Boot Camp participants will receive advance documentation to prepare for the skills building sessions. In addition, the boot camp instructors will be preparing dealer specific materials that will be waiting for the students when they register.  The advance preparation will ensure that the basics are setup before classes start.

Every participant of the Boot Camp will be part of at least four specific skill building classes. The instructors for the Boot Camp will include social media expert JD Rucker and Internet Marketing specialists Brian Pasch and Paul Rushing.  Additional instructors will be announced in the coming weeks.

Since each participant will receive customized reports and analysis of their website and marketing strategy,  they will effectively have the industry’s top experts consulting for your specific dealership for a full day.  As a bonus, attendees will have both Thursday night and Friday morning to ask specific tactical questions of our instructors.  Straight talk and intense skills training.
Rest up and get ready for Boot Camp!

Limited Class Size

The Automotive Marketing Boot Camp is designed to achieve small classroom sizes and effective hands on training.  As a result, the registration will be limited to 75 students.  This will allow the instructors to provide the step by step skills training that will yield confidence and the ability to go back to the dealership with a strategy that can be implemented.

The tentative schedule for the Boot Camp is as follows:

Thursday February 11, 2010

  • 6:00 pm Boot Camp Registration and Cocktail Reception
  • 7:00 pm Buffet Dinner and Opening Remarks

Friday February 12, 2010

  • 7:00 am  Boot Camp Breakfast & Opening Remarks
  • 8:00 am – 12:30 Morning Sessions
  • 12:30 pm – 2:00 pm Lunch & Keynote
  • 2:00 pm – 6:30 pm Afternoon Session
  • 7:00 pm Graduation Ceremony & Cocktail Reception

Saturday February 13, 2010

  • 7:00 am  Industry Breakfast
  • 8:00 am – 10:00 am   Q&A Opportunity


Details are here: