Teddy Nissan Selects PCG for Automotive Search Marketing

The PCG Digital Marketing is proud to welcome Teddy Nissan into their family of businesses that want to dominate search on the Internet.  PCG was selected by Steven Risso, President of Teddy Nissan, located in Bronx New York. 

Brian Pasch met Steven Risso at an NADA 20 Group meeting in Chicago where Brian presented a short seminar on Automotive SEO strategies.  It looks like Brian did a good job of convincing Steven that if he was even back running a dealership that he should call PCG. 

From that same meeting PCG also won the Internet Marketing contract for BMW of Macon Georgia.  Brian is an active seminar and conference speaker and will be presenting again at the upcoming Digital Dealer Conference in Nashville Tennessee on November 1, 2009.

Steven Risso

Steven recently joined Teddy Nissan as its President and operating partner. He brings 25 years of extensive automotive experience.

Prior to joining Teddy Nissan, Steven worked as a Dealer Operations Consultant with the National Automobile Dealers Association, the leading association for franchised car dealers in the United States.

NADA is also one of the leading automotive training organizations in the world. As a consultant at NADA Steven’s primary responsibility was working with dealers to analyze and improve their profitability.

Also while at NADA Steven was selected out of 24 consultants, to participate in a five member task force that made a presentation to the New York Federal Reserve on behalf of dealer floor planning and the TALF stimulus package.

Prior to NADA, Steven worked as a consultant to a large domestic brand dealership, where he led a turnaround effort that resulted in a 200% improvement in net profits in one year.

From 1999 to 2005, Steven owned and operated two New York City Ford Dealerships. As the dealer principle he spurred sales 140% and led the zone in customer satisfaction every year. Steven sold the dealerships in 2005.

Steven also held elected positions with respected industry associations including; the New York Ford Dealers Advertising Association and the New York State Dealers Association.

Steven lives in New York with his wife and three children.

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