Driving Sales Executive Summit

The organizers of the Driving Sales Executive Summit kick off their “un-conference” on October 13th and Brian Pasch will be there. The Executive Summit is designed to attract and motivate leaders in the automotive community. The Driving Sales event has attracted many thought leaders from inside and outside of the Automotive industry for a power packed two day event.

Brian Pasch will be participating in the Driving Sales event in Las Vegas at the Hard Rock Hotel with fellow Internet Marketing and Social Media leaders Paul Rushing and JD Rucker. This will be the first time all three of these men will sit down together at an automotive conference.

Some have called them the ”three musketeers” of Automotive SEO and Social Media. In any case, they will be part of a round-table event on Tuesday October 13th at 4:00 pm. Anyone attending the event will get a collector traveler’s mug from PCG.

Driving Sales Las Vegas

If you are planning on attending the conference, I hope you will join the roundtable event.

The goal of the Driving Sales Las Vegas event is to raise the bar for automotive educational seminars by breaking the traditional format that conferences follow. The un-conference is designed to hold both the presenter and attendee accountable for the success of the summit.

Automotive SEO Strategies

If your car dealership is looking to raise the bar for your Automotive SEO campaign, we encourage you to speak with Brian Pasch at the Driving Sales Summit or call our office for a free consultation. By calling 732-450-8200 you will start the process of knowing exactly where your website stands.

When you call, make sure you ask about out Automotive Microsites. If you want to dominate sales in your Primary Marketing Area (PMA), you will find equally passionate employees at the PCG Digital Marketing who can help you achieve your goals.

If you can’t attend the Driving Sales Executive Summit, Brian Pasch will also be speaking at the 7th Digital Dealer Conference in Nashville which runs from November 1-3rd. If your schedule does not permit you to attend either conference, call our offices for a private consultation about our Automotive SEO services.

Executive Summit Agenda

Here is the published agenda for the Driving Sales Executive Summit

*Tuesday, October 13, 2009*
9:00am	On-Site Registration Open
Noon	Luncheon
1:00pm	Current Web Statistics: What Are Your Customers Doing Online? New and comprehensive data clearly illustrating how the automotive Internet shopper becomes a buyer… or doesn’t. - Skip Streets, Compete
	New Media Transitions: Lessons Learned — Developing a clear marketing strategy and partnering with suppliers of profit generating systems - Dennis Galbraith, RevenueGuru.com
	Media Spend: Efficiently Reaching Today’s Buyers – Triple your results by understanding how the media environment has changed and will continue to change - Will Travis, Dentsu America
	Technology Showcase: You Heard It Here First! - Five-minute presentations of new products and services you don’t want to miss: Piracy Prevention – Richard Winch, eXtéres Corporation Chat Integration– Todd Smith, ActivEngage Targeting Data – David Armitage, Blue Kai Social Marketing – Ralph Paglia, ADP Pump Up Service – Reuben Muinos, DealerSocket Mobile Marketing – Al Babbington, OneCommand Don’t Pay for Search – Mike DeCecco, Dealer.com
3:30pm	Break
4:00pm	Breakouts
	Evolving from an Internet Presence to an Internet Business - Don Crawford, eBay Motors	Search Marketing Panel - JD Rucker, Hasai - Paul Rushing - Brian Pasch
	Roundtables, Session I
	Chat Integration	Piracy Prevention
	Targeting Data	Media Spend
	Statistics Data	Internet Presence to Internet Business
	Roundtables, Session II
	Pump Up Service	Post Click Marketing
	Social Marketing	Reputation Management
	Don’t Pay for Search	Reducing Dealership Ad Spend & Increasing Business
5:30pm	Networking Reception at “Wasted Space Club” in Hard Rock

	Ongoing
	Twitter, Facebook, LinkedIn Bootcamp: Hands-on guidance on how to get followed, how to get fans and how to have your own channel on YouTube. - Gary May, Interactive Marketing and Consulting Services
*Wednesday, October 14, 2009*
7:30am	Breakfast
8:15am	Service Marketing: New Solutions for New Challenges – Learn how you can win the service customer battle profitably by using new marketing techniques - Kevin Root, DriverSide and Lonnie Miller, R.L. Polk & Co.
	Social Media: Where it Works in Business and Does it Fit in Automotive? Understand what it takes for your business to succeed with proven strategies for creating social programs and prescriptive steps for getting started - Aaron Strout, Powered
	The New Economic Model for Dealership Advertising — With consumers creating millions of uniquely targeted content pages daily, how has the economic model of dealership advertising been affected? – Jared Hamilton, DrivingSales.com
9:45am	Break
10:00am	Breakouts
	Secret Metrics Revealed - Joe Orr, Hannah Honda	Throw Out Your Internet Department! - Howard Polirer, AutoTrader.com - Rafi Hamid, vAuto
	Roundtables, Session III
	Service Marketing	Social Media
	Metrics Measurement Including Google Analytics	Throw Out Your Internet Department!
	History Report Intelligence	Mobile Marketing
	Respect Your Data
11:30am	Trust Agent: How trust moves online and how it impacts the automotive buyer and the business overall. - Chris Brogan, New Marketing Labs
12:30pm	Bloggers’ Lunch

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This entry was posted on Monday, October 12th, 2009 at 1:24 am and is filed under automotive conferences, driving sales.