2009 ASMA Report Preliminary Results

On November 1st the PCG Digital Marketing will release the 2009 Automotive Search Marketing Architecture (ASMA) report at the 7th Digital Dealer Conference. I am tallying the final scores from the 34 website platform providers in our study and some early results are very encouraging.

Last year we reviewed 16 website platforms and only 2 platforms scored perfectly on the basics of SEO architecture for car inventory listing modules. This year out of the 34 providers we reviewed, seven platforms had perfect scores on the SEO basics.

This is great news for the automotive industry as more choices become available to assist car dealers with increasing organic search traffic for the cars that they sell. A number of automotive website providers have made significant improvements from our 2008 report.

By the number of improvements that we can see this year it is obvious that companies are listening to automotive forums like ADM, DrivingSales and DealerRefresh.

Scoring Inventory Modules

Of the 34 platforms that we reviewed, the scores on the “inventory modules” section of the scoring process look like this:

• Perfect SEO Scores – 7 platforms
• Partial SEO Compliance – 18 platforms
• Failed All SEO Basics – 9 platforms

We will also be scoring other aspects of the website platforms in addition to their inventory modules. We will be looking at the overall ability of the platform to add user generated SEO complaint content and how well these website platforms appear in search results.

This year’s report will have a number of new categories that are design to help General Managers evaluate the many choices on the market for an automotive website.

Are You Shopping?

If you have a website contract that is coming up for renewal or if you are in the market to change your website platform, I would suggest that you wait until this report comes out on November 1st.

Tags: 2009 asma, Automotive Search Marketing Architecture, car dealers, Pasch Consulting Group

This entry was posted on Sunday, October 11th, 2009 at 3:31 pmand is filed under ASMA White Paper, Automotive Search Marketing Architecture. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.