Automotive SEO Tactics Vary By Search Engine

Automotive SEO strategies must compensate for the different ways in which SERP’s are displayed on Google, Yahoo and Bing.  The chart below demonstrates a number of automotive search phrases and websites that we have created.

The data is the start of a discussion that goes into why some search phrases yield ZERO page one search results when the same phrase yields top placement on another search engine.  As you develop an Automotive SEO strategy for your dealership, it is important that you track the results in all the major search engines.

The difference in being Google page 1 position 1 vs. position  7, considered under the fold, can be huge.

Google may represent 65% of all organic search traffic but that other 35% is very important.  As you look at one example below “Ford Massachusetts” the microsite does very well in Google but after 4 months the site is still not listed on Yahoo page one.   Since traffic from Yahoo is not insignificant, a special strategy is obviously needed.

Content SEO Strategies

The point of this article is to say that content SEO strategies will vary with the search engine you are targeting.  There are some very valuable insights that this data hints at including how the different search engines treat:

• Sub-domains
• Exact Matching Domains
• Short domain names
• Long domain names
• Free blogging portals (Vox, Ning, etc.)

At the upcoming Digital Dealer Conference I will be going over specific Content SEO strategies that will not only show you how to write content for better search visibility but to discuss how domain names and platforms play a direct role in your ultimate success.

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Tags: automotiev seo, automotive seo, Brian Pasch, digital dealer conference