Car Dealer SEO Webinar A Success

The second in a series of six automotive marketing and automotive SEO webinars, held on April 2nd was a great success.  I want to thank everyone who attended the Dealers Edge webinar and emailed me positive feedback.  The next webinar to be held in May will cover using social marketing tools to promote your car dealership. 

This automotive Internet marketing webinar will include detailed discussions on using Facebook, Twitter, Vox and NING for promoting your brand.  WE will also touch on a few other promising strategies we are testing.

Webinar Trends

There were a few common threads that ran through the Q&A periods but one that stood out the most.  Most people did not know how to login to their automotive web platforms and update META descriptions and Page Titles.

Internal website marketing professionals who are responsible for the organic search marketing visibility of your dealers should know how to develop strong page tags and descriptions and then how to edit them.  If you are not sure, call your platform provider and ask.

One common trend was that many dealers had most of their page titles starting with the Dealership Name.  I strongly advise against this practice and I feel that it is a huge waste in very valuable SEO real estate.  Your page titles should start off with the strongest keyword messages that reflect the content of the page.

Need Assistance?

If you would like help updating the META tags and Page Titles on your dealership website, give us a call.  We can do these updates in a few hours of work and it will make a big difference in your organic search results in your PMA.

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Tags: automotive seo, car dealer webinar, meta tags, page titles, SEO