Our Latest Blog Posts
Links
Here is a link to the newly minted book from Google on getting started with Search Engine Optimization (SEO). Those of you who know me, my constant focus and “preaching” on:
• Good HTML Page Titles
• Good HTML META Descriptions
• Clean URL Names
• Clean Navigation Structures
• ALT Tags for Photos
• ROBOTS.TXT Files
• Creating Google Sitemap Files
• Off-Site Blogging and Links
are all confirmed in this document. Car dealer website software platform companies that have been discounting the importance of Unique Page Titles, Unique META Descriptions, Clean URL Names and Google Sitemaps can go eat xxxx.
I’m not well liked by many companies offering car dealer platforms since I documented that about 80% of them FAIL this document’s guidelines. If you missed the inventory scoring article, you can request a full copy by email to: brian@paschconsulting.com or read an excerpt by clicking here.
I’m not discouraged, as long as my clients read this and know that they are being advised properly. Pass the word that I’m not insane!
In fact, I was speaking with a representative from a major dealer platform YESTERDAY and he flat out told me and my client in an email, that for car inventory pages, Google doesn’t really care about Titles, META descriptions and URL names. After reading this document, you will agree that this is the most RIDICULOUS statement someone in the Automotive Digital Marketing profession can make.
So, please take a peek at this well written document from Google. SEO is not an overnight achievement but our work to educate car dealers and to develop well written SEO car marketing platforms is well confirmed in this document created by Google.
What’s New
This month we are rolling out our new 100% Google compliant inventory module to early adopters and it looks great. Dealers on this platform will be kicking butt in organic search in the coming months. Questions? Send me a note or give us a call at 732-450-8200.
Tags: google seo booklet, google seo guide
Copyright © 2011 Pasch Consulting Group, LLC dba PCG Digital Marketing. All rights reserved. | www.pcgdigitalmarketing.com | Sitemap | Entries (RSS) | Blog