We have been recommending to customers that they add video to their websites to further enhance their brand message and to add a connection with web visitors that text alone cannot create. 

A number of our clients have taken the lead. Two companies have completed filming and we have published their videos.  I’m creating a mid-month abbreviated newsletter because I am very excited about the potential these videos can have in improving the impression of first time visitors to a website.  It applies to everyone. 

In both of these cases, the consumers considering LASIK surgery or Gastric Bypass surgery have to feel comfortable with the doctor’s skills and reputation.  I think that both videos tackle the issue head on.  They help build confidence in the doctor’s ability prior to meeting them in their office. 

Take a peek and consider what a video could do to welcome first time visitors to your website.

	Dr. Dan Goldberg is a LASIK surgery pioneer in New Jersey.  Dr. Goldberg hired PCG to get his website back at the top of Google rankings and promote is new iLASIK offerings.Part of our plan was to create a new video and super-charge the first impressions for web visitors.View: www.paschconsulting.com/video
	Dr. Ajay Goyal is a leader in Gastric Bypass and Lap Band surgery in New Jersey. Dr. Goyal was also one of the first doctors in New Jersey to offer the new REALIZE Band® from Johnson & Johnson.Dr. Goyal decided that a patient testimonial would best address the concerns of people struggling with significant weight problems. View: www.paschconsulting.com/video

	This video is a great simple piece that is using a celebrity endorsement to sell a product.  We are advising the investors of IBG on the national marketing campaign for a new line of Nutraceutical products. The video, when placed on a landing page for pay-per-click campaigns to sports enthusiast would be very compelling.   View: www.paschconsulting.com/video
	All videos don’t have to have a massive budget.  This is a short video that is targeted to car dealers.If you want to try to create short clips like this to “speak to” web visitors on different topics, you can create video segments rather inexpensively. View: www.paschconsulting.com/video

Getting Started With Video         

If you would like to get a budget prepared for a website video, give us a call.  If the video is prepared carefully, it can have years of payback as it attracts new customers to your website and/or assist in the sales process.

Is video for everyone? No.

In our opinion, video is ideal for businesses that: 

• - have complex services that need explanation
• - need to establish trust for a person to do business with them
• - have a product that is best show in images and film (think cars, jewelry)
• - are highly competitive and differentiation is easily demonstrated on film

For example, if you are renting a home in St. John or Mexico, a video of the property and its panoramic view can add extra marketing strength to complement static website photos.   Then you load the video on YouTube and travel blogs!

Tags: promotional video clips, SEO, video, web video