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The Latest Automotive SEO & Internet Marketing News:

Plugging A Major Profit Leak At Your Dealership

2012-01-26

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Automotive Search Engine Optimization

Clean Up Your Google Analytics Data For Better Decision Making

September 25th, 2011

If you are starting to dig into your site analytics to make smarter marketing decisions, it is critical to isolate Google Places traffic.

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A New Revelation For Automotive SEO

September 5th, 2011

Google changes the search engine results page (SERP) if you are logged into your Google account and while logged in, Google records your past activity with the goal of making sure that it can display the best search results for your online behavior.

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Automotive SEO Checklist: Back to Basics

September 2nd, 2011

With recent changes to the Google formula and other search engines quietly adopting similar habits, it’s a good time to run an Automotive SEO Inspection Checklist on your own internet marketing procedures at your dealership.

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Automotive Advertising

Dataium Automotive Business Intelligence Redefines CRM

September 12th, 2011

The Dataium code is designed to identify and track consumer behavior at a higher level of detail, allowing the Dataium tracking to know which specific pages on a website were viewed.

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A New Revelation For Automotive SEO

September 5th, 2011

Google changes the search engine results page (SERP) if you are logged into your Google account and while logged in, Google records your past activity with the goal of making sure that it can display the best search results for your online behavior.

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Are Your Digital Assets Optimized For the ZMOT Decision

August 11th, 2011

The implication of ZMOT for car dealers is clear: There is no room to be sloppy with your digital media investments.

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SEO Strategies & Google News

HOW FAR ARE YOU BEHIND?

October 29th, 2011

I visited a client at their dealership this past week. After my full day review which included time to meet and train their staff, I was asked by the Dealer Principal: “How Far Behind Are We?”.

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Google Privacy Decisions Frustrate SEO Analysts and Car Dealers

October 19th, 2011

Tweet Google just made a big change in how they will track organic visits to your website. If a consumer is logged into their Google Account and does a search in Google, and clicks on your link, you WILL NOT be told which keyword they used. This has a major impact in keyword optimization and [...]

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Clean Up Your Google Analytics Data For Better Decision Making

September 25th, 2011

If you are starting to dig into your site analytics to make smarter marketing decisions, it is critical to isolate Google Places traffic.

- Read More

Automotive Marketing Education

Summer Class Graduates from PCG Digital Marketing’s Internship Program

September 15th, 2011

Fourteen graduates from automotive dealerships across the nation successfully completed the AIP summer session, taking away invaluable tools in social media and digital marketing to help hoist their dealership's online presence.

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Automotive SEO Workshop in New Jersey

August 12th, 2011

Brian Pasch will be helping car dealers implement the latest Automotive SEO strategies for their dealership on October 5-7th in Park Ridge New Jersey.

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Patience A Requirement For The Digital Dealer

August 5th, 2011

In July, Westbury Jeep, a PCG client for three years, was recognized as the #1 Jeep Chrysler Dodge dealer in the United States for June 2011.

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UPCOMING EVENTS

dmsc Join PCG Digital Marketing at the 2012 Digital Marketing Strategies Conference from February 1st – 3rd in at the Monte Carlo Hotel Las Vegas. Brian Pasch and other industry leaders will teach dealers advanced strategies to get ahead of their competition.Click for more information

nada Join Brian Pasch at the 2012 NADA Convention and Expo from February 3rd – 6th in at the Las Vegas Convention Center.  Brian Pasch will be delivering a workshop entitled “Ten Digital Marketing Strategies That Work Now” so check the official NADA Convention Schedule for more information.

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