Automotive Internet Marketing Agency & Car Dealership Consultants
Automotive Search Engine Optimization
PCG Announces New Organic Search Marketing Strategy
March 19th, 2012
“Latest Automotive SEO strategy package leverages search optimization, social relevance, and video marketing to capitalize on Google’s ever-changing ranking system.” Eatontown, NJ – PCG Digital Marketing, a three-time DrivingSales.com award winning Automotive SEO and Search Engine Marketing (SEM) company, has announced it newest strategy for dealers who want to dominate their online marketplace with a package [...] - Read More
2012 Will Be The Year Of Automotive Analytics and BI Tools
December 24th, 2011
Will 2012 be the year that dealers start to get serious about understanding the data and analytics behind their website and consumer shopping behavior? I think the momentum is building on many fronts. As I travel the country consulting with dealers, it is clear they are looking to develop a more accurate ROI for all [...] - Read More
Google’s New Vision of a Socially SEO’d Search Results
November 2nd, 2011
PCG has already reported on the power and importance of the Google +1 button. Needless to say Google has strongly emphasized the value of the + One button. However, many of you still do not have a Plus 1 button on your website. You need to be relevant, recommended, and found, and the Google Plus [...] - Read More
Automotive Advertising
Dealers United SEO Vendor Search
March 12th, 2012
In February 2012, PCG was presented with the “Top Rated SEO Provider” award from DrivingSales.com just prior to the NADA Convention. We are honored to be recognized by the dealer community with such a prestigious award. This is the third year in a row that PCG has won the Dealer Satisfaction Award for SEO. Voting is tallied [...] - Read More
PCG Digital Marketing Congratulates 2012 Dealer of the Year Award Winners
February 13th, 2012
Auto dealers honored for excellence in customer satisfaction based on customer reviews on the DealerRater.com independent review site. PCG Digital Marketing congratulates the 36 US and Canadian auto dealerships honored with a 2012 Dealer of the Year Award from DealerRater.com. This award is particularly praiseworthy since the winners are chosen based on actual customer reviews posted [...] - Read More
Top Five Products at NADA 2012 Receive Spotlight Award
February 10th, 2012
PCG Consulting, Inc. announced the recipients of the 2012 Spotlight Awards following the 2012 NADA Convention in Las Vegas. The Spotlight Awards recognize the five best products at the Convention that fill important needs for car dealers. The following companies/products were recognized with a Spotlight Award for excellence in innovation: Best of Show • [...] - Read More
SEO Strategies & Google News
Google Places Update Requires Immediate Action For Car Dealers
March 7th, 2012
The March 2012 update to Google Places for car dealers requires immediate action, especially for GM stores. Brian Pasch outlines the issues in this video and the actions dealers need to take to correctly protect their Google Places page data. A bug in the mass directory update for car dealers has cause problems for a [...] - Read More
Google+ Is A Powerful Addition To Your Automotive SEO Strategy
March 2nd, 2012
Have you setup your Google+ profile page for your dealership? Have you posted a few optimized content posts to see how well they are appearing in Google organic search? If you have answered No to either of the above questions, you need to dive into the Google+ pool. Change is in the air and great [...] - Read More
Are You Missing A Marketing Opportunity On Your Website?
February 11th, 2012
Lately I have been digging into Google Analytics to leverage the data and insights provided by Multi-Channel Sales Funnels (MCSF). If you ever wanted more insights into which digital investments are influencing website traffic and leads, you need to setup MCSF. It’s free and takes about 10 minutes to setup. In order to use MCSF you need to setup [...] - Read More
Automotive Marketing Education
What You Forgot On Your NADA Shopping List
January 30th, 2012
This week as thousands of automotive professional head to Las Vegas for the 2012 NADA Convention, hundreds of vendor are preparing their booths to connect their products and services to interested buyers. If you have never been to NADA, it can be overwhelming. Walking the exhibit hall can be exhausting. If you can wear sneakers, [...] - Read More
Great By Choice Is Perfect For Automotive Entrepreneurs
January 24th, 2012
I’ve made a commitment to read 70 books a year and one of my latest finds is “Great by Choice” written by Jim Collins. I actually received the book as a gift from Jane Berentson, Editor in Chief at Inc., to whom I am very grateful for the introduction of this book. Great by Choice [...] - Read More
PCG Consulting Partners Heading to NADA For Debut
January 20th, 2012
PCG Consulting Inc., the new company created by PCG Digital Marketing, will debut their new products and services available to dealers at the 2012 NADA Convention February 3-6 in Las Vegas. Dealers can meet the partners, Brian Pasch, Glenn Pasch, Marc McGurren and Ananth Godavari, at booth #3659. PCG Consulting Inc. was formed to help [...] - Read More
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