Welcome

Brian Pasch, CEO of the Pasch Consulting Group, has penned a series of whitepapers to help automotive professionals understanding the challenges and opportunities that exist with online marketing.  Brian’s most recent whitepapers have been listed below so that you can click and download the PDF on the topic you would like to read about.  Please feel free to distribute these PDF to members of your dealership staff or 20 groups, in their orginal form.

Step Up Your Online Marketing in 2010

If you own or manage a car dealership and are looking for a company that can speak to you about Internet Marketing, Lead Generation, and Search Engine Optimization (in a language you can understand) look no further.

We have documented case studies showing how our SEO strategies have helped car dealers generate more web traffic and sales leads.

Here are a few quick links to help familiarize you with our company:

• Client Case Studies - View car dealer marketing examples.
• Recent Marketing Articles- Read the latest articles by Brian Pasch.
• WordPress Microsites - Take a peek at some of the sites we have created.

Click in the banner below for our latest pricing for our Internet Marketing Solutions.

Automotive Marketing Boot Camp

Automotive professional looking for a competitive advantage in 2010 are encouraged to attend the 2010 Automotive Marketing Boot Camp in Orlando.  The training event is schedule one day before the official start of the NADA Convention in Orlando. 

The Boot Camp will feature top experts in Social Media, SEO, SEM, Video and Microsite Marketing.  Class sizes will be limited to 15 people per session to maximize the hands on learning experience.

Visit: www.automotivemarketingbootcamp.com for more details. 

Are You Leveraging Social Media?

Car dealers have the ability to take advantage of a variety of free marketing platforms that can increase their visibility on the Internet. Sites like Facebook, Twitter and Ning are gaining traction with car dealers.   Automotive retailers can not afford to be the last to act.

Please give us a call if your car dealership is not actively testing free web content publishing tools that include:

Ning – Vox – Squidoo – Blogspot – Wordpress – Gather – Twitter - Slideshare – Scribd

We can train your staff or take over the responsibility to build and grow effective social marketing platforms. Remember, content is king so if your website is not capable of adding and publishing new content pages each month, you have to have an alternative publishing platform.

If you are interested in blogging and social networking, give us a call to discuss how these tools can attract more direct consumer leads. Good content can push your competition off Google page One for searches on your dealer name.

Good content can attract consumers who are seeking to be educated prior to a purchase. If you want to create a strategy that can start to test these numerous web properties, give us a call: 732-450-8200.

Marlboro Nissan GM, Timothy Martell

“In this economic time, we must reevaluate the way we do business. One of the ways to sure up our financial stability is to eliminate long term contracts and leasing things at a high value when we can own them for a lower cost. This holds true in the online marketing space as well as our traditional expenses.

The days of thousands of dollars a month for “maintenance” from our web providers must come to an end. As dealers we can no longer afford to just sign up when someone says, “web” or “future of the internet”. There is plenty of snake oil out there and more often than not we find empty promises and a failure to deliver results.

Many vendor’s would consider me to be difficult, perhaps even unfair with the expectations and results I demand. To say that I hold people to a very high standard is an understatement.

Brian Pasch is the first business partner to ever meet and even exceed my expectations.His work ethic is unmatchable. While results in the world of SEO are typically measured in months, I have found PCG’s results to begin in a matter of days. Finally someone comes to the table with results and accountability.

The permanent solution for our future online business model is and will continue to be PCG.”

Nissan Car Dealers like Marlboro Nissan are invited to contact the Pasch Consulting Group for a free Nissan website analysis.

Watertown Ford

We are proud to have Watertown Ford and their sister stores in the New England area as clients of the Pasch Consulting Group.  Mike Warwick, Internet Director, has been great to work with since he is passionate about Internet Marketing and dominating Ford sales in the Boston area.

We have create a number of microsites for Mike and will be adding live inventory to the WordPress microsites in the coming months.  The live inventory will turn these Watertown Ford microsites into mini-dealer inventory listings sites that can target consumers in New England shipping for a new or used Ford Vehicle.

Here is what Mike has to say about our company:

“Like many dealers, Watertown Ford was looking for guidance on how to improve our search engine optimization and online reputation.  We met with several so-called SEO gurus and came away with the feeling that these consultants were more interested in playing games than producing results.  I was then referred to Brian Pasch and the Pasch Consulting Group by Ralph Paglia.

Ralph is the head of Digital Marketing at ADP and is a digital marketing expert. A recommendation from Ralph is high praise.  I contacted Brian Pasch and discussed what we wanted to accomplish with our dealerships.  We came up with a comprehensive package that included Google Page One Management, link building, basic website SEO, microsite deployment, content creation and Internet Reputation Management.

Over the last year, we have worked closely with PCG on developing our overall online strategy and we have been very happy with the results.  PCG takes the time to show our Internet Managers how to employ their strategies rather than attempting to keep their “secrets” to themselves.  There are very few SEO consultants who are willing to show you what to do rather than simply doing it and charging you for it.

PCG has been great about “pulling back the curtain” and explaining how we can improve things on our own.  The definition of a consultant is an experienced professional who provides expert knowledge.  PCG does that and much more!”

You can visit their website at:   www.watertownford.com

Automotive SEO Microsite Development

We encourage car dealers to own at least one Internet marketing website that is NOT leased. A company owned website that can be designed to bring in steady car leads, year after year.  We can assist you with mapping out your business on the Internet which will yield valuable insight on how to capture more direct car leads.  We call these Automotove Microsites.

Car dealers may not realize that their contract with the car dealer platform they are using is a lease arrangement.  Car dealer websites are built with technology and software owned by the web platform company.  The day a dealership ends their monthly/annual contract, the website comes down and and the dealer does not own a thing.

Every few years, car dealers seem to change the web platform that they use to keep inventory and sell cars.   Every time they change platforms they take a steps backwards without even knowing it.  In most cases, the change breaks dozen of established links in Google and Yahoo search indexes.   This is bad for the page targeted SEO strategies that have been in place.  If you call us, we can give you some good examples how switching platforms can hurt your rankings if you do not plan carefully.

Our alternative is to create at least one website or “microsite” that the dealership owns completely.  The key advantage to this model is that the microsites can be “skinned” to look like any other site without the future risk of losing your SEO work and organic rankings.  These microsites are powerful tools for custom targeted SEO strategies.  Our client testimonials and case studies can demonstrate just how powerful these microsites can be.