Welcome

Download Automotive Marketing Whitepapers

Brian Pasch, CEO of the PCG Digital Marketing, has penned a series of white-papers to help automotive professionals understanding the challenges and opportunities that exist with online marketing.  Brian’s most recent white-papers have been listed below so that you can click and download the PDF on the topic you would like to read about.  Please feel free to distribute these PDF to members of your dealership staff or 20 groups, in their original form.

PCG Awarded Top Rated Automotive SEO Company

To read more about the DrivingSales.com award presented to PCG Digital Marketing, read this article:  Top Rated Automotive SEO Company

Step Up Your Online Marketing in 2010

If you own or manage a car dealership and are looking for a company that can speak to you about Internet Marketing, Lead Generation, and Search Engine Optimization (in a language you can understand) look no further.

We have documented case studies showing how our Automotive SEO strategies have helped car dealers generate more web traffic and sales leads.

Here are a few quick links to help familiarize you with our company:

• Client Case Studies - View car dealer marketing examples.
• Recent Marketing Articles- Read the latest articles by Brian Pasch.
• WordPress Microsites - Take a peek at some of the sites we have created.

Are You Leveraging Social Media?

Car dealers have the ability to take advantage of a variety of free marketing platforms that can increase their visibility on the Internet. Sites like Facebook, Twitter and Ning are gaining traction with car dealers.   Automotive retailers can not afford to be the last to act.

Please give us a call if your car dealership is not actively testing free web content publishing tools that include:

Ning -  Squidoo – Blogspot – WordPress – Gather – Twitter - Slideshare – Scribd

We can train your staff or take over the responsibility to build and grow effective social marketing platforms. Remember, content is king so if your website is not capable of adding and publishing new content pages each month, you have to have an alternative publishing platform.

If you are interested in blogging and social networking, give us a call to discuss how these tools can attract more direct consumer leads. Good content can push your competition off Google page One for searches on your dealer name.

Good content can attract consumers who are seeking to be educated prior to a purchase. If you want to create a strategy that can start to test these numerous web properties, give us a call: 732-450-8200.

Marlboro Nissan GM, Timothy Martell

“In this economic time, we must reevaluate the way we do business. One of the ways to sure up our financial stability is to eliminate long term contracts and leasing things at a high value when we can own them for a lower cost. This holds true in the online marketing space as well as our traditional expenses.

The days of thousands of dollars a month for “maintenance” from our web providers must come to an end. As dealers we can no longer afford to just sign up when someone says, “web” or “future of the Internet”. There is plenty of snake oil out there and more often than not we find empty promises and a failure to deliver results.

Many vendor’s would consider me to be difficult, perhaps even unfair with the expectations and results I demand. To say that I hold people to a very high standard is an understatement.

Brian Pasch is the first business partner to ever meet and even exceed my expectations. His work ethic is unmatchable. While results in the world of SEO are typically measured in months, I have found PCG’s results to begin in a matter of days. Finally someone comes to the table with results and accountability.  He has even helped increase our Nissan Extended Warranty sales with an effective e-commerce website designed specifically for the that purpose.

The permanent solution for our future online business model is and will continue to be PCG.”

Nissan Car Dealers like Marlboro Nissan are invited to contact the PCG Digital Marketing for a free Nissan website analysis.

Automotive SEO Microsite Development

We encourage car dealers to own at least one Internet marketing website that is NOT leased. A company owned website that can be designed to bring in steady car leads, year after year.  We can assist you with mapping out your business on the Internet which will yield valuable insight on how to capture more direct car leads.  We call these Automotive Microsites.

Car dealers may not realize that their contract with the car dealer platform they are using is a lease arrangement. Car dealer websites are built with technology and software owned by the web platform company.  The day a dealership ends their monthly/annual contract, the website comes down and and the dealer does not own a thing.

Every few years, car dealers seem to change the web platform that they use to keep inventory and sell cars.   Every time they change platforms they take a steps backwards without even knowing it.  In most cases, the change breaks dozen of established links in Google and Yahoo search indexes.   This is bad for the page targeted SEO strategies that have been in place.  If you call us, we can give you some good examples how switching platforms can hurt your rankings if you do not plan carefully.

Our alternative is to create at least one website or “microsite” that the dealership owns completely.  The key advantage to this model is that the microsites can be “skinned” to look like any other site without the future risk of losing your SEO work and organic rankings.  These microsites are powerful tools for custom targeted SEO strategies.  Our client testimonials and case studies can demonstrate just how powerful these microsites can be.

Shop Cars On The AAN

Brian Pasch is proud to be an advertising partner in the Automotive Advertising Network which has created a network of websites to assist consumers shop for a new or used car. The national website that has all the cars in the AAN network is located at www.cardealersale.com.

Featured Automotive Dealers

Here are just some of the car dealers that deliver outstanding sales and service to consumers looking to purchase a new or used vehicle.